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SunnyBee - Branding

Gathering goodnes for this neighbourhood grocery store.

SunnyBee Market had started off as a neighbourhood grocery store but wanted their presence to grow beyond this. They expanded their in-house product range to include everything from pulses, grains and everyday staples to locally sourced honey, ice creams, breads, spices and more. They wanted to increase their market share and we undertook a rebranding exercise for them to achieve this purpose. Through an omni-channel strategy we were able to reposition the brand and change the perception of SunnyBee from a very niche fruits and vegetable store to a local neighbourhood store where you could get everything your kitchen could possibly need under one roof.

Year 1
Year 3
Year 5
From:

Fresh produce retail outlet bringing a wide range of fruits and vegetables, predominantly directly sourced from farms and farmers across the country and beyond.

To:

Socially conscious neighbourhood food store, bringing farm fresh, FMCG, and curated food products from around the world and around the corner, to a passionate community of customers.

Uniform design, signgage and wayfinding systems

Brand Iconography

India’s first self-checkout grocery store

Considering the need for a safe shopping experience by limiting contact and to improve overall speed of checkouts.

Everything for the convinience of our customers. Trucks design and deployed.

Everything for the convinience of our customers. Trucks design and deployed.

See our thinking in action.

Vinita Hospital

Creating an icon for an iconic brand.

Packaging Design | Honey Packaging

Sunny Bee – Honey

Good design for good health.

Packaging Design | Bread Packaging

Sunny Bee – Bread Packaging

Possibly the best thing since
sliced bread!