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ABOUT AUTHORCAFÉ
AuthorCafé is a browser-based writing platform designed for academic research. It has been built to offer seamless collaboration with peers, provide access to your files and references in one place, and also has presentation and circulation-ready templates.
OBJECTIVE
To reposition, redesign, and market the product in new ways. The new website had to be optimized for both computer and mobile presence. It had to be designed in a way to build credibility for the brand and with features that enable marketing activities for the product and also ensure more signups for the free and paid version of Author Cafe.
RESEARCH
Rather than spending extra resources on research, we used Google Analytics and Google Tag Manager to collect quantitative insights about the old website to figure out the key pain points of the users.
DESIGN PROCESS
Idea
UX Analytics
UI Design
Testing
USER PERSONAS
Sneha Malhotra
University student
Struggles to write her thesis paper. She faces difficulty with plagiarism and creating graphs and pie charts. She usually has to approach a printing press to templatize her research according to industry standards and needs help with formatting.
To get a distinction in her Master’s Degree and publish her journal in publishing companies like BMJ & Lanset.
Anthony Joseph
Professor, Physics
Not satisfied with several online tools to manage and collaborate with students to help and guide them with their research papers. Has a whole bunch of research papers on his desk that he struggles to go through and manage.
Collate and collaborate with students and help them with their research papers.
Sivaramakrishnan
Academic Publisher
Dealing with a lot of hard copy material. Time-consuming to validate and combine material to publish.
Wants to read and review content quickly and collaborate with researchers to get their journals published.
WIREFRAMES
DESIGN SYSTEM
Not your average website for not your average builders.
Human resources software assisting in all HR related functions.
Creating a brand-agnostic banking app you can bank on.
