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Giving healthy drinks a whole new look.

Aniva, a new product from the house of Hatsun Agro makes ready-to-drink flavoured whey drinks, breakfast drinks and milk mixes. Right from the logo to the packaging, we developed a new design language for the brand with customised illustrations and a special font. Designed to appeal to an urban, upmarket audience, the brand story was all about being healthy, hearty and wholesome. Breaking into a new category isn’t easy but when you have a distinctive design and packaging that practically jumps off the shelf then it makes it a little easier to make that leap.

See our thinking in action.


The promise of purity.


Creating memorable communication over the years.