Kokum Store

Designing an ecommerce site for contemporary designer wear.

OBJECTIVE

Kokum Store curates hand woven fabrics sourced from traditional craftsmen to create contemporary clothing for the modern woman. With minimalism, clean lines and elegance in its DNA, we created an e-commerce site for the brand that resonated with these values. Tasked with increasing traffic and sales, our approach was to create a clean, contemporary look where several collections could easily be viewed and the brand’s fresh perspective on fashion was at the forefront. The user-friendly design made shopping a breeze, thus generating great sales for the client.

RESEARCH

Research is expensive, so is a failed product. We used Google Analytics and Google Tag Manager to collect the quantitative insights about the old website to figure out the key pain points of the users.

WIREFRAMES

See our thinking in action.

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