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My Persona

My Persona

Redesigning a website for creators of authentic leaders.

OBJECTIVE

My Persona helps organizations make a shift in their leadership space. Our task was to redesign and reposition their brand, starting with the website. Since the objective of the brand was to act as a catalyst to enhance the leadership pipeline in organizations, we wanted to reflect this philosophy with strong branding elements throughout the site. With customised illustrations and attention grabbing call-outs, we gave their website a fresh new look. We also enabled features for marketing activities. This helped the company garner more attention from the right sources and firmly establish themselves as creators of authentic leaders.

RESEARCH

Research is expensive, so is a failed product. We used Google Analytics and Google Tag Manager to collect the quantitative insights about the old website to figure out the key pain points of the users.

WIREFRAMES

ILLUSTRATIONS

We used vibrant illustrations to represent what the brand delivers.
To showcase care, where people can build life.

See our thinking in action.

Vinveli

Bringing the best of the international firearms online, to India.

Authorcafe

Redesign for a website that’s designed for academic research.

Kokum Store

Designing an ecommerce site for contemporary designer wear.

Vinveli

Vinveli

Towards a smarter and safer future.

Setting the tone for India’s first commerical firearms facility

Tasked with rebranding and creating communication for Vinveli in India, the trailblazer in the fields of robotics, automation and logistical infrastructure. Vinveli makes indigenous UAVs or drones for Special Forces under the Ministry of Home Affairs, such as the National Security Guard and the Central Reserve Police Force, and the Ministry of Defence. Vinveli was now set to bring the international giants CZ to India, with a range of firearms that had never before been available in the country. Together, CZ and Vinveli were set to change the face of firearms in India.

The new face of Defence and Space Technology thats made in India

Our task was to create a new identity for Vinveli, starting from the logo. A logo that showcased it’s vision to be at the forefront of the cutting edge technology revolution in India. The logo we created incorporated the cross hairs of a gun to showcase the precision that the brand brings to all their offerings along with a star, to represent its dominance over the skies with its drones and anti-drone technology.

From the stationery to all the brand collaterals, we incorporated elements of technology and innovation through the use of colours, fonts and imagery. We also created a brochure for them, which showcased Vinveli as the new face of defence and space technology that’s made in India.

As Vinveli is an international technology solutions provider specializing in the aerospace and robotics industry, they are heavily influenced by automation and efficiency. Their goal is to create a future that relies on machine intelligence to reduce human effort. To this end, we wanted to showcase all their strengths through their social media, building up a brand image of a company that’s driven by innovation at every level.

For the firearms launch in India, we wanted to tread lightly as it was a topic that is hotly debated around the world. While gun enthusiasts couldn’t wait for the launch of CV weapons in India, we wanted to use the network of existing license owners to create excitement for the launch before we reached out to the public at large. We created a teaser campaign to build curiosity for the launch and then followed this up with extensive social media and digital assets which spoke about the precision, reliability and accuracy of the best firearms in the world, that were now being launched in India by Vinveli. Through this approach, we were able to attract the right attention to the launch and create a buzz in the market as well, while creating a sustained interest in the brand.

See our thinking in action.

INTELLECT: ANNUAL REPORT

The world’s no.2 in digital banking, banks on us.

WayCool

Re-imagining India’s food supply chain.

Fut Bank

Creating a brand-agnostic banking app you can bank on.

Freshey’s

Freshey's

Serving up a brand new experience.

Freshey’s is a leading manufacturer of dosa and idli batter and ghee. Wanting to add more products like paneer, applam, tamarind and more to their portfolio Freshey’s recognised that in order to grow in an increasingly competitive category, they needed to refresh the brand. Fingerprints was commissioned with revitalising the brand and packaging. The brand needed a new positioning which would better reflect their vision, values and mission. In turn, the refreshed logo and packaging design needed to align with the new positioning of bringing only the freshest foods to our shelves and improve shelf stand-out.

Fingerprints developed all key touch points including logo and brand identity, packaging, social media, store collateral and advertising, creating a bold and vibrant brand identity that would drive awareness and sales.

See our thinking in action.

KitchenJi

Your kitchen companion that makes every day easy!

Shuddha

The promise of purity.

Packaging Design | Bread Packaging

Sunny Bee – Bread Packaging

Possibly the best thing since
sliced bread!

INTELLECT: ANNUAL REPORT

Intellect : Annual Report

The world's no.2 in digital banking, banks on us.

Intellect Design Arena, a global leader in financial technology for banking, insurance and financial services invests in our design and communication services for their annual report

Fingerprints collaborated with key stakeholders across Intellects’ business vertices to knowledge transfer and grasp the key business milestones that we could use to communicate their brand purpose and explain future strategy through engaging layouts, visual storytelling and informative infographics.

The report uses custom illustrated imagery, treated with bold treatments and infographics. It presents an engaging annual report without losing focus on its core communication.

See our thinking in action.

WayCool

Re-imagining India’s food supply chain.

Mobile App Development | Website Design and Development Agency

Loan Origination System

Developing a smart banking framework that clients and banks can use with ease.

Fut Bank

Creating a brand-agnostic banking app you can bank on.

Bayleaf

Bayleaf​

Social media content that’ll leave you hungry for more.

Bayleaf, a fine dining and Quick Serve Restaurant, was established in 1997 and had a loyal customer base who swore by their signature dishes. We came on board to create separate campaigns for walk-ins and take away orders as well. Our task was to retain the brand’s loyalists and engage with them in a compelling way while also creating content that resonated in the already crowded restaurant space.

We did this by bringing insight and creativity into planning of the content, creating posts that were visually appealing and drool-worthy and adding a generous dose of spontaneity and wit to every interaction. The result? We didn’t just gain followers – but rather advocates of the brand who interacted with the brand in meaningful ways.

  • Social Strategy & Campaign Planning
  • Designing and Maintaining Social Media Platforms
  • Community Management
  • Integrated Social Media Marketing Campaigns
  • Influencers and food bloggers outreach
  • Social Media Advertising

Sequence Lounge

Sequence Lounge

Customizing an e-commerce website for customized designer clothing.

OBJECTIVE

Sequence Lounge was founded out of a passion for creating well-cut and well-made garments made with niche quality natural fabrics that don’t adhere to standard sizing patterns. Our task was to create a modern and interactive e-commerce website that generated more traffic and sales yet spoke to a niche customer who valued designer-wear. The minimalistic yet contemporary design threw up different looks for the customer to browse through, ensuring they never got bored and took them through a journey that kept them engaged right up to check out, giving the client fantastic results.

RESEARCH

Research is expensive, so is a failed product. We used Google Analytics and Google Tag Manager to collect the quantitative insights about the old website to figure out the key pain points of the users.

WIREFRAMES

See our thinking in action.

My Persona

Redesigning a website for creators of authentic leaders.

GBR TMT

Creating a strong digital foundation for GBR Metals.

Sunny Bee

Taking a physical store online and bringing their customers to them.

Airportzo

Airportzo

A seamless online experience for a seamless travel experience provider.

OBJECTIVE

Airport Zo is a service provider that is positioned to change the way people travel. To create a perception of the brand as a partner that delivers hassle-free airport experiences, we created a fresh new look for the website and made it a lot easier to navigate and more user-friendly as well. The fact that Airport Zo, helps customers experience a hassle-free airport experience from the moment they leave their homes to the moment they reach their destination was put up front and centre. With additional features like personal assistance, lounge and baggage porter services, also being highlighted, we were able to enable marketing activities much more easily increasing traffic to the website significantly.

WIREFRAMES

DESIGN SYSTEM

Cards template design

See our thinking in action.

Private Earth

A welcoming site for luxury, natural builders.

The Xanadu

Redefining vacations, one click at a time

Kokum Store

Designing an ecommerce site for contemporary designer wear.

Writers Cafe

Writer’s Café

The write kind of branding.

Ditch The Sympathy, Bring Your Appetite!

Writer’s café is doing the write thing in more ways than one. Managed by survivors of acid attacks, it is also Chennai’s first Swiss café. We were happy to support them across various branding and marketing requirements.

Fingerprints built the brand's visual and verbal identity that was applied across packaging, menu cards, interior wall graphics and other digital and print communication.

See our thinking in action.

Desi Di

Serving up a fresh look for Indian food.

Branding | Logo Design

Amelies

A brand new purpose.
A brand new expression.

Asian Paints

Asian Paints

Adding Asian Paints to our brand palette.

Asian Paints commissioned Fingerprints to identify colour patterns and trends across Tamil Nadu to effectively convey these trends in their annual colour book. We engaged in a marketing research project which went on over months, delving deep into our roots, to discover the essence of true South Indian home styling.

Not only did we identify, style and shoot different archetypes of South Indian styles but we went as far as conceptualizing and creating specialised wall stencils for different homes. These finally made it into a highly stylized colour book which captured the essence of Tamil Nadu’s homes, down to the very last shade.

Fingerprints engaged in months long marked research project which helped us identify the color patterns and trends all across Tamil Nadu. This was followed by conceptualizing of wall stencil designs , Styling, Photography and communication colour books.

Stencil Design

Colour Tool Book

See our thinking in action.

INTELLECT: ANNUAL REPORT

The world’s no.2 in digital banking, banks on us.

Oswin Ply

A doorway to more customers for Oswin Ply.

Private Earth

Private Earth

A welcoming site for luxury, natural builders.

PEHQ1 (1)

OBJECTIVE

Luxury nature spaces are Private Earth’s forte, builders who understand the delicate balance between nature and built environments, between their client’s vision and real world practicality. For them, we chose to create a responsive website that truly reflected their design sensibilities while showcasing their beautiful properties in all their natural splendour. Using clean colours, simple typography and easy navigation tools, the website is an extension of their minimalistic yet luxurious aesthetic. It takes viewers through a journey of the design process, from their approach to the final, stunning result.

WIREFRAMES

See our thinking in action.

Bharathi Homes

Not your average website for not your average builders.

Sunny Bee

Taking a physical store online and bringing their customers to them.

Mobile App Development | Website Design and Development Agency

Loan Origination System

Developing a smart banking framework that clients and banks can use with ease.