Rapid pace, high pressure, long hours, weighty responsibilities... and a whole lot more! .
Advertising was, is and always will be hard work. Often involving endless hours on weekdays that very often extend into the weekend. Projects may get scrapped or undergo a complete turnaround from the initial brief. But in the end, it's great fun. At Fingerprints, we get an absolute rush from creating an ad campaign and seeing people enjoy it. Better still; when they remember it once it's over. After all that hard work, it comes as no surprise when you actually find yourself missing the late nights, the numerous cups of coffee, cold food, the pencil scribbles and everything involved in making a great and successful ad campaign.
That’s passion!
Fingerprints seeks truth in each of our brands. Our ethics govern us and will not allow us to work with brands that aren't truthful about what they stand for, or which are knowingly damaging to life and the environment.